Almost 2,000 exhibiting companies, nearly 20,000 high-profile visitors and a strong KONE presence assembled at MIPIM, the world’s largest real estate trade show held in Cannes, France this March.
Every year, MIPIM brings together the world’s largest assembly of real estate professionals to explore major international property development projects, connect with potential partners and strike deals. This year, this interesting get-together was held on March 8–11.
Minna Nuutila, events manager at KONE, describes the atmosphere as very busy and excited.
“KONE had a very strong presence in Cannes this year. Our new exhibition stand reflected our brand and made us stand out among the thousands of exhibitors. We also introduced a new, internationally themed hospitality concept, KONE World, where we really engaged and networked with the customers.”
The KONE stand in the Palais des Festivals attracted a lot of interest over the four days of the exhibition. Customers, both old and potential new ones, had a chance to meet specialists such as KONE Major Projects’ Johannes De Jong. In addition to the premiere of the new KONE corporate film, a wide range of the latest marketing materials, including Reference yearbooks and KONE 100 Stories books, were given to the guests.
Located opposite the Palais des Festivals, the KONE World premises offered a less formal venue for networking with customers. More than 400 customers, media representatives and industry professionals met KONE experts from various KONE countries. KONE showcased its international expertise by highlighting some of its most important markets and references worldwide. While learning more about KONE, visitors had the chance to sample food and beverages from around the globe and enjoy world music performed by artists native to the KONE markets presented.