KONE Sustainability Report 2017

KONE 2017 | SUSTAINABILITY REPORT Strategy and megatrends 10 Our cities will undergo enormous change, with the UN predicting that 6.3 billion people will be living in cities by 2050. Around 200,000 people move into cities across the globe each and every day. It is by understanding urbanization and focus- ing on improvements for people that we can create better buildings, better low-car- bon cities and a better world. Rapid technological advancements in connectivity, mobility, and comput- ing power are changing many aspects of our lives. Technological disruption drives change and means a faster pace of busi- ness and new expectations for ways of working. New technologies give us a great opportunity to serve our customers in smarter and more exciting ways. EVERYTHING STARTS WITH THE CUSTOMER KONE’s strategic phase for 2017–2020 is called “Winning with customers” and it was introduced in the beginning of 2017. The objective is to drive differentiation further by putting the needs of customers and users at the center of all development. Every one of our customers is differ- ent. We want to deliver better value and meet their individual needs. To do this, we are investing more than ever in new tech- nologies, connectivity and new solutions. With new ways of working, partnering and co-creation, we will help our customers improve their businesses. Four Ways to Win To bring the strategy to life, we have intro- duced four Ways to Win with our custom- ers: Collaborative innovation and new competencies, Customer-centric solutions WINNING WITH CUSTOMERS – OUR STRATEGY AND MEGATRENDS At KONE, our vision is to deliver the best People Flow® experience. This means that we make sure that the people who use our products and services, the people who live in towns and cities, can move around more easily, more efficiently and have more enjoyable experiences. Our job is to make the best of the world’s cities, buildings and public spaces, because we believe that cities are part of the solution for a better future. Our mission is to improve the flow of urban life. and services, Fast and smart execution, and finally, True service mindset. COLLABORATIVE INNOVATION AND NEW COMPETENCIES To be able to bring new solutions and ser- vices to our customers more quickly, we need to collaborate much more with our partners and customers. As we introduce new technologies in order to deliver better value to our customers, we all need to develop new competencies to bring these innovations to life. CUSTOMER-CENTRIC SOLUTIONS AND SERVICES Customers choose partners who best under- stand their changing needs and help them succeed. We understand these needs, and offer flexible solutions and services which benefit customers and users in the best way. FAST AND SMART EXECUTION Customers want their partners in construc- tion projects and building services to be professional, fast and reliable. They choose partners that continuously improve and focus on what is essential. We will increase speed and work smarter to focus on activi- ties that are valuable to the customer. TRUE SERVICE MINDSET Customers value partners who strive to understand and take action to exceed expectations. We can make a difference by serving our customers better than any- body else. Each of the Ways to Win has a number of development programs within them, which are the practical way to make pro- gress in our daily work.

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