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KONE 2016 | SUSTAINABILITY REPORT
STRATEGY AND MEGATRENDS
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TOWARDS WINNING WITH CUSTOMERS –
OUR STRATEGY AND MEGATRENDS
At KONE, our vision is to deliver the best People
Flow® experience. This means we make sure
that the people who use our products and
services, the people who live in towns and cities,
can move around more easily, more effectively
and have more enjoyable experiences. Our job is
to make the best of the world’s cities, buildings
and public spaces, because we believe that cities
are part of the solution for a better future. Our
mission is to improve the flow of urban life.
Megatrends that shape our world
The global elevator and escalator industry is
shaped by two major megatrends: Urbanization
and technological disruption.
The world’s cities are constantly growing. They
attract billions of people and by 2050 more than
two in every three people on the planet will
live in urban areas. Estimates tell us that around
200,000 people move into cities across the
globe each and every day, which is the same as
140 people every minute. It is by understanding
urbanization and focusing on improvements
for people that we can create better buildings,
better low-carbon cities and a better world.
Rapid technological advancements in
connectivity, mobility, and computing power
are changing many aspects of our lives.
Technological disruption drives change and
means a faster pace of business and new
expectations for ways of working. New
technology gives us a great opportunity to
serve our customers in smarter and more
exciting ways.
Everything starts with the customer
Every one of our customers is different.
We want to deliver better value and meet
their individual needs. To do this, we are
investing more than ever in new technologies,
connectivity and new solutions. With new ways
of working, partnering and co-creation, we will
help our customers improve their businesses.
2016 marked the last year when KONE imple-
mented its five development programs as part
of its strategy. Now, in a fast-changing and con-
nected world, we are entering a new strategic
OUR CULTURE
We are passionate about safety,
quality, and the KONE values, which
together form a strong foundation
for our company culture. Our culture
builds on our values of delighting
the customer, energy for renewal,
passion for performance, and winning
together.
phase for 2017–2020 called Winning with Cus-
tomers. The objective is to drive differentiation
further by putting the needs of customers and
users at the center of what we do.
Strategic targets and four Ways to Win
Our strategic targets are how we measure our
success, and they remain unchanged. We aim to
have the most loyal customers, be a great place
to work, grow faster than the market, have the
best financial development in our industry and
be a leader in sustainability.
The four Ways to Win bring our strategy to life.
Each of these contains a number of programs,
which is how we make progress.
We move over 1 billion users
each day, with over 1.1 million
elevators and escalators in
our service base. All this, while
serving more than 450,000
customers around the world.