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Purpose and strategy

We shape the future of cities and our ambition is to lead the industry.

Our strategy 2025 – 2030

Rise to lead

Our strategy 2025 – 2030

During the six-year strategy period, KONE’s ambition is to lead the industry. This means leadership in three areas: number 1 choice for our employees and customers, lead in innovation and sustainability, and lead in growth and profitability.

To reach this ambition, KONE has defined four strategic shifts:

 

  1. Accelerate digital to fundamentally transform how KONE does service;
  2. Drive modernization to unleash growth opportunities;
  3. Win residential to lead in the industry’s largest segment; and
  4. Cut carbon to drive customer value and differentiation.
KONE Strategy
  • Accelerate Digital

    Accelerate Digital


    Digitalization is redefining our industry, and the pace of change will only increase.

    We fundamentally transform how we do service. Connectivity and data are key enablers and the new norm for us. We provide our customers with more value through digital solutions that enable real-time information, immediate responses and transparency, along with safety and better equipment uptime. Our technicians deliver services smarter using digital tools.

  • Drive Modernization

    Drive Modernization

    Aging equipment and evolving customer needs boost the modernization opportunity around us. There are close to 10 million elevators and escalators ripe for modernization globally, and the number is growing fast. At the same time, our customers are looking for sustainable solutions that also improve user experience, safety, and accessibility.

     

    We see the opportunity to drive modernization as big as we make it. We differentiate with clear customer value in safety, energy efficiency, lower emissions, and digitalization, and we strive for scale and speed through industrialization.

  • Win Residential

    Win Residential

    The residential segment accounts for over 50% of the global elevator and escalator market, and there is a strong customer demand for cost-effective solutions amongst our residential customers.

     

    We will win in residential through our affordable, fit-for-purpose offering, coupled with the right service capabilities to meet the specific needs of our residential customers. We will also focus on selling and delivering efficiently.

  • Cut Carbon

    Cut Carbon

    The built environment accounts for approximately 40% of global carbon emissions and our customers are seeking ways to cut emissions related to construction and building operations.

     

    We will help our customers decarbonize while reducing our own carbon footprint. We will further improve the energy efficiency of our elevators and escalators with our technologies and solutions, as well as strengthen organizational capabilities to speed up decarbonization.

People talking

People are at the core of our strategy

In addition to these four strategic shifts, we are strengthening our core, where our people have a crucial role in how we work together with our customers. With improved processes and courage, speed, and simplicity, we want to be the easiest company to work for and work with.

Our long-term financial targets

  • Growth

    Faster than the market

  • Profitability

    Adjusted EBIT margin of 16%

  • Cash flow

    Improved working capital rotation

Three megatrends shape our industry

  • Urbanization

    Urbanization

    Urbanization is diversifying and competition between cities is intensifying. There is a pressing need for affordable living and the role of urban renewal is increasing relative to new construction.

  • Technological development

    Technological development

    Technological development, with the adoption of digital technologies and AI, accelerates and plays an increasing role as a driver of competitiveness across industries.

  • Man and women walking

    Sustainability

    Hundreds of cities have committed to reaching carbon neutrality while our customers have also set ambitious climate targets.

Values and core principles

We are guided by our values of courage, care, customer and collaboration. 

Core principles are areas we never compromise on, and they are safety, quality and sustainability. Our values courage, care, customer and collaboration are the heart of our culture, representing the behaviors and mindset we want to promote in KONE.
Read more about our culture