KONE has reviewed its brand architecture in the aftermath of the acquisition of Partek. The acquisition created a situation where one division has the same visual identity as the reporting parent company. New brand architecture is now being introduced to separate these two entities visually.
From now on, the parent company, KONE Corporation, will use new visual identity elements to distinguish it from KONE Elevators & Escalators, which will continue to use the familiar block logo. KONE Materials Handling’s leading brands are Kalmar, HIAB, Valmet and Valtra.