Changes in KONE’s Visual Identity

Press Release Published 11/06/2003

KONE has reviewed its brand architecture in the aftermath of the acquisition of Partek. The acquisition created a situation where one division has the same visual identity as the reporting parent company. New brand architecture is now being introduced to separate these two entities visually.


From now on, the parent company, KONE Corporation, will use new visual identity elements to distinguish it from KONE Elevators & Escalators, which will continue to use the familiar block logo. KONE Materials Handling’s leading brands are Kalmar, HIAB, Valmet and Valtra.

2003-06-11 Changes in KONE’s Visual Identity

We use cookies to optimize site functionality and to give you the best possible experience while browsing our site. If you are fine with this and accept all cookies, just click the 'Accept' button. You can also review our privacy statement.

Would you like to explore our corporate site or visit your local website?

Stay on Corporate site

Would you like to browse the solutions available in your area and the local contact information? Please go to your local website.

Your suggested website is

We couldn't determine a local website for you

Go to your suggested website